Should he stay or should he go? - Kevin Keegan
By Bob Yule On Sat 17 May 2008 |
I’m conscious that many will not like this article, so the easily offended should not read on. But I think the events of the last fortnight are a worry. Perhaps a minor one, but a worry none the less.
Going back to the initial incident, the tone of the post-Chelsea interview came completely out of the blue, rather like Keegan’s more famous outburst in 1996. Most of us were left scratching our heads, wondering what exactly had brought it on.
It’s been claimed that Keegan was simply trying to calm down the hopes of the supporters, but I can’t say that I’ve detected any widespread expectations of us breaking into the Champions League in the near future. The difficulty of reaching the top four isn’t a revelation to any remotely knowledgeable fan of any club. What’s more, if KK’s real purpose was to inject a dose of realism, he’d surely have been better off doing this in the euphoria following a victory. After getting beaten by Chelsea, it barely needed saying at all.
What was striking was not just Keegan’s words, but the emotion that lay behind them. He was clearly in an agitated state, although it was difficult to pinpoint exactly what emotions he was going through. The chief one, that I could see, was anger, albeit hidden under a cloak of good humour. He claimed to be telling us how it was, but in reality he was showing us how he felt.
Rather recklessly, he hinted that the owner’s expectations were far higher than his own and therefore unrealistic. Indeed, he seemed to be talking not only to the fans, but to the new regime. It wasn’t a wholehearted appeal for more money, because almost in the same breath, he dismissed the idea that any amount of cash would make any difference. He said that he would have to work with what he had, although he also said, rather confusingly, that he would also look to bring one, two or three players in, depending on how much money was available. To crown it, he later said that he didn’t know the size of the transfer kitty, which invited the inevitable question – Haven’t you asked?
Let’s make not be under any delusions here. In his own, somewhat messy way, Keegan was publicly exposing some kind of difference of opinion, some kind of tension that existed, between himself and the new Board. The summons to London, and a meeting with Ashley, should have come as no surprise.
Rifts between Keegan and his various bosses are nothing new, and they are usually over the issue of money for new players. In his first spell here, he successfully exerted powerful pressure on the Halls to finance a series of big buys, and when the time came to run the club on a business footing and the money ran out, he lost heart and walked. We can’t dismiss the idea that a similar state of pessimism and frustration came over him again.
Keegan’s most striking quality, as both player and manager, has been his determination to reach the very top. At his best, he can infect his players with his dreams of glory, and bring confident, energetic performances from them. The worry is that, when harsher realities take hold, he can swing from passionate optimism to despair. His sudden walk out of the England job – a uniquely dramatic gesture in the world of football – was a striking example of how brittle his confidence can be.
Some have said that Keegan was only being realistic. Well, realism is saying that it will be very difficult to break into the top four. What he actually said was that it would be impossible for the duration of his three years, which is an altogether different message. The former is common sense. The latter is a dismissal of hope itself, and could only act as a deterrent to future transfer targets. What up and coming player dreams of finishing fifth?
So what exactly drove him to it?
It was reported that Keegan was furious at the collapse of the Modric transfer, the implication being that he felt that the Board had allowed themselves to be gazumphed by Spurs. It was interesting that Mort took the unusual step of declaring in the match programme that the club had actually outbid its rival, but that Modric had opted for the attractions of London. This attempt at public self-justification may not have gone down well with Keegan, who may have felt that an even bigger bid would have tempted Modric. Without knowing the figures, of course, we can’t tell.
Ashley has made it clear that, having cleared the debt, he now expects the club to be run on business-like lines. He is not a bottomless pit of money and has no intention of dipping into his pocket to buy expensive players in the style of Abramovich. There is no reason why he should be expected to do so. After all, there inevitably comes a time when a club has to break even, and there is no point in competing with the ultra-mega-rich anyway. What isn’t clear though is whether Keegan has sufficient trust in his colleagues to rely on their judgement as to when a player is demanding too much. What Mort might see as a sensible refusal to be held to ransom might be seen by Keegan as penny-pinching or – that classic phrase – a ‘lack of ambition’.
We cannot spend our way to the top in the manner that we did before. We should also remember that, after the spree, there came the days of reckoning when we seemed to be just as much in danger of relegation as of winning a trophy. The combination of scouting young talent and bidding hard for the players who are just under the radar of the Champions League clubs, seems a sensible strategy. Unfortunately, it is also a long term one and an uncertain one, and patience has not been one of Keegan’s conspicuous virtues.
There has also been speculation that KK is unhappy with the supposed hesitation of the club to enter into contract negotiations with Michael Owen. This may be simply a question of the club waiting till the end of the season, or it may mean something more concerning. It could well be that Wise and his team do not rate Owen quite as highly as the manager does, and may be reluctant to continue to pay his current, huge wages.
We come here to the problem that seemed to afflict Spurs over the last two years, and which eventually put paid to Martin Jol. If there is a marked difference of opinion between Director of Football and Team Manager about a player’s worth, how does it get resolved? It all demands an exceptional level of trust in the working relationship, and a willingness to understand and respect the other’s point of view.
Keegan is used to being in charge, and demanding his own way. He may well find the new system difficult, because the reality is that he is now highly dependent on others. I feel that compromise does not come easy to him, and one has to wonder whether he is temperamentally suited to a team approach to decisions.
However, one thing does seem fairly certain – Keegan knew what he was letting himself in for. I don’t sense that he can claim, as he did on one previous occasion with Sir John Hall, that the job was not the one that was advertised in the brochure.
There’s the distinct possibility that any difficulties between Wise and Keegan will have been exacerbated by Keegan’s comments. Wise will no doubt have been telling players and agents that we’re aiming for the Champions League. Then the manager comes along and says we’ve got no chance. Although I’m sure it was thoughtless rather than intentional, Keegan’s comments were disrespectful and undermining of the high-level scouting team who are working for him.
I was anticipating that Ashley, Wise and Keegan would emerge from their meeting with public handshakes all round, but the aftermath has been very low key. The lack of any major upheaval will come as a relief to most, but may not be the end of the difficulty. Whilst Keegan’s departure would have been a big problem, his carrying on under a constant cloud would be an even bigger one. We have to hope that their differences have been resolved in more than just a cosmetic fashion.
There are two ways of looking at the situation. First, the pessimistic one.
Keegan seemed to be talking in the headstrong manner of a man who, momentarily at least, did not care whether he kept his job. Anyone wishing to retain his employer’s favour does not publicly declare that the task is beyond him, whether in the name of realism or not. Keegan has since retreated from his earlier negative stance, but he may have some further convincing to do. The majority of the adoring Geordie public will still have faith, but Ashley is likely to be more circumspect. Whatever his standing with the fans, he may have some work to do with his colleagues in restoring relationships.
Ashley would surely have worried whether his manager really has the appetite for the real task in hand – the struggle as opposed to the dream. Clearly, Keegan has satisfied his owner that he is still on board with the game-plan, at least for now. Either that, or the consequences of dismissing the fans’ hero were too terrible for Ashley to contemplate.
But now for the optimistic take. If Keegan really is able to adapt himself to the new managerial structure, everyone might the better off. It could be that Keegan needs some kind of balance to what may be seen as his headstrong manner. It has been said that he is sensitive to criticism and unwanted advice, and a ‘team’ approach might be a beneficial pill for him to swallow. I think he tends to dream of attracting the same kind of superstar as before, and the hard graft of scouting lesser known players from all over the world is probably best delegated elsewhere. And although many believe that his name and his enthusiastic manner can ‘sell’ the club to a hesitant player, we have to bear in mind that most young players now will not have been born before he finished playing, and his reputation has been somewhat diminished by his experiences with England and Man City, and his break from the game. A ‘hands on’ approach to player recruitment might not be the better approach.
So it’s possible that Keegan has got something out of his system, learned his lesson and come to terms with the job. Time will tell.
Bob Yule

I am a Liverpool fan. I can’t believe you would ever consider getting rid of Kevin Keegan. Who was it that took Newcastle from the first division to the Premier League and to second in the table two and half years running playing sexy football?…And if not for injuries to Shearer,Ferdinand,Beardsley among others that year you were 12 points clear of Man Utd you would have won the Premier League. Why you find yourselves where you are in the Premiership at the moment can be traced back to the Season that Kenny Dalglish started to bring in his own players, the season under him you were second it was with the Keegan’s team where he went half way through the season remember you finished 14th the first real season Dalglish had. He sold nearly every player that Kevin Keegan bought….How do i know? As Stated I am a Liverpool Fan, but i have always adopted as my second team any side that King Kevin as managed. The first 4-3 game i was cheering when Newcastle scored and when Liverpool scored and i will never forget Keegan’s reaction to our last minute goal. Stick with King Kev,he will get you there, but it will take longer this time as you are no longer the attractive prospect you were the first time around under Keegan. Good luck and all the best. Really. My best wishes goes out to Sir Bobby Robson and Family
Sent in on: August 9th, 2008 (5 weeks ago) at 2:37 am
a simply put answer to the question for me is - disregarding all the upheaval and things going on behind the scenes - yes he should stay.
but what we need to be realistic about - and not look at the 90s with rose-tinted spectacles - is that KK is not the answer to getting us where we need to be and belong - at the top, challenging for not just the champions league but the title.
you can talk about falling back and being realistic all you want.
we need a top class foreign coach like a rijkaard, hiddink or whoever. someone young like bilic or klinsmann.
a top manager who can attract the best - limitied budget or not.
keegan may be perfect for us at the moment but we need to look ahead to what we really need to be.
why throw silly money at players when we can throw it at a top manager, thus attracting top young players and big names in time, like wenger did ten years ago.
i’m not having a pop at keegan’s return, but i think we must look outwards - like a big club should do - and really go for the best.
you CAN do it with limited resources. chavski did it when bates was there - despite the financial troubles they has until the russian turned up. and it doesn’t matter what level you are. fulham got a gem in hodgson - and he’s saved them. he could’ve easily got a bnigger club than that.
let’s think big. we’re a big club no matter what anyone else thinks or what some of our own supporters seem to believe nowadays.
Sent in on: June 2nd, 2008 at 2:04 pm
KK have done a great job by saving us from relegation and bringing back the so call attacking team.
However i do agree with Nick that KK need to help backup and assistant in terms of tactical and strategies.
Moving forward , with such a small team doesnt include the one being released and being kept in jail, KK need to be be back up finacially and morally by MO and MA.
This will help KK moving forward
Sent in on: May 23rd, 2008 at 8:28 am
Thanks for all the comments.
I think KK has been a dominating figure at every club he’s managed, but now he has to work as part of a team. Fortunately, I think it’s a good team, on and off the field. KK needs to adjust, and what we saw after Chelsea was him slipping back into his previous ways.
As for speculation - guilty. But we’re all doing that, whether we have a negative or a positive view of Keegan’s behaviour.
Sent in on: May 22nd, 2008 at 7:06 pm
after watching the super k’s interview i have been amused by some of the quotes and views.kev was asked after the defeat today by chelski do you see newcastle competing with them next season. kev true to form spoke from the heart and spoke sense. we cannot get near them and don’t have the money to do it.this was a wake up call to board and fans. just because he is back dosent mean we will shoot up the table next season.
after treading water and spending badly over the last 5 seasons .remember 12 this season 13 last 7th 14th 5th and 3rd in 2003.how far we have fallen.look at the team. how many of them would get into the 2003 team that beat chelsea 2-1 shay hughes woodgate obrien bernard viana speed dyer solano shearer bellamy.
shay or harper beye better than hughes ,taylor better than obrien , butt better than speed , zog better than viana milner as good as dyer and owen better than bellamy that still leaves a lot of replacements required martins still has to prove himself how long will the duke stay injury free. kev knows to improve the team for next season with take a lot of wheeling and dealing .to get top four will take silly money so a reality check for every one improve yes top 4 as mutch as i wold love it i think not .only time and patience will work the wonders we want after . after 43 years of regular attendance at SJP I KNOW WE HAVE TO GIVE KEV TIME NOT PRESSURE. DONT WORRY KING KEV WILL GET IT RIGHT.
Sent in on: May 21st, 2008 at 5:25 pm
A good read Bob. I always enjoy and generally agree when reading your stuff.
Sent in on: May 19th, 2008 at 4:38 pm
Very good write-up Bob.
I found Keegan’s comments to be worrying at the time. I couldn’t, and still don’t to be quite honest, see what good was likely to come from putting out such a negative portrayal of the club’s prospects, particularly with the transfer window just about to open.
That said, we’ve no idea of what Mike Ashley’s knowledge of football is and whether his expectations are realistic. Success overnight is impossible without and Abramovich-esque investment, which I don’t imagine we’ll be saying.
Odds are Keegan was trying to temper the new administration’s expectations rather than the fans, and we can only hope that some common ground has been found and that the club as a whole can all start moving in the right direction, as a unit.
Sent in on: May 18th, 2008 at 6:33 pm
Sorry but this article suffers from many problems that have been found in the media recently - too much speculation and not enough fact.
I do agree that Keegan should be more involved in play transfers, but we really don’t know what is going on behind the walls of the club.
Sent in on: May 17th, 2008 at 11:27 pm
Excellent article, I really enjoyed reading that and agree with a lot of what you say.
Sent in on: May 17th, 2008 at 7:46 pm
I just feel theres something wrong with the current setup still. We now have so many directors of this and that, an owner, chairman and dennis wise, its a case of too many cooks.
If KK wants a player who does he go to, wise,mort or owner? Why have two lists of targets, whose choices will they go for first?
It seems now we will no longer spend huge fee’s on over-rated players eg smith,luque etc etc. This is a good thing cos i dont want to see anymore boumsongs turn up BUT if there is now a cap on wages we wont attract any top players. We have had to pay more wages than london teams would have because of Newcastles geography.
I found the KK interview depressing, I was looking forward to the summer clearout and bringing in of some decent players. we are now to stick with what we’ve got and maybe add a couple. God help us next season then. Now i think we’ll stagnate. What ever was said at the london meeting probably wont be revealed but i feel if little transfer activity happens over the summer and we get off to a bad start next season i expect KK will walk. I dont want him to go, he turned our under performing team into 1 worth watching again and managed to keep us up. No other manager would’ve come out to face the fans when we sold cole. I think allerdyce should’ve come out and apologised to the fans for signing alan smith though! KK is a character that suits NUFC and only Bobby robson looked as comfortable on the sidelines for us when in charge.
Whether KK and the new regime can work smoothly together remains to be seen but after reading/watching the comments coming out lately I feel its still an open chapter that might not have a happy ending.
Sent in on: May 17th, 2008 at 7:24 pm
Very interesting article.
Sent in on: May 17th, 2008 at 2:05 pm
Very interesting article and well thought of. I still have absolute faith in Keegan and I am certain he is the man to bring us success. He does have a short fuse at times and that is the worrying side to Keegan. The other side is a guy who is oozing with optimism and can encourage any player to perform magic on the pitch. I really hope Newcaslte United go far and long with Keegan and we finally lift a trophy. I don’t mind witch trophy as long as we lift one!! Keegan is our man I just pray he keeps his cool and does his best as always. If he can do that we will end up with silverware someday and possibly within his current 3 year contract…
lets just hope so ey!
Howay the Lads!!
Sent in on: May 17th, 2008 at 12:57 pm
Tosh that meanders haphazardly between rumour, hearsay and questionable interpretation before spectacularly failing to answer the big (but very silly) question it asks.
Sent in on: May 17th, 2008 at 12:40 pm
Thoroughly enjoyed your article you raise so many valid points but I think KK can adjust and that outburst was part of that adjustment!
I still have faith in the people and the players that we have and we a few more thoughtful additions I think we will be challenging for fifth place and who knows a few more season maybe for the champions league…
Its true that Arsenal create superstars and I think we should be looking for the next one……
Keep the faith!!
Sent in on: May 17th, 2008 at 12:34 pm
Very nice piece, Bob. Yet you could have made it even deeper. You don’t think about the importance of the failed Modric bid, or, which is even more important, the fact it was made - it is a solid bid for a leading European prospect. We might not be buying Henry, but we are trying to buy the kind of players Wenger bought - and I don’t mean Toure or Diara, I mean Hleb and Rosicky. Throw in this point in your thoughts about the relations on the highest level and see what it would add to them.
Sent in on: May 17th, 2008 at 12:12 pm
I reckon Keegan is always going to be outspoken & want to do things his way… He was probably just trying to test/force his position with the board in his own no compromise emotional way. I hope the board let him do what he wants & the next Modric that comes along… they go the extra to sign him rather then risk the Keegan backlash again.
I don’t believe it’s worth discussing if Keegan should be going. He’s awesome.
Sent in on: May 17th, 2008 at 12:12 pm
In my opinion Kevin Keegan was disillusioned with pro-football when he left Man City three years ago and setting up his Football Circus was a way of purging himself of his disappointment at his own failure at the top level of management.
I understand The Football Circus was losing money and KK was down some one million pounds personally. Another failure!
The NUFC job came up and KK dreamed. He was interviewed on SSN and said how much he loved the club, etc. But, surely he couldn’t have hoped to be offered the post.
The papers got hold of it and blow up the romance of the returning hero and Mike Ashley thought about the financial possibilities. The rest is history, as they say.
But what of the future?
The one reason I felt that KK’s appointment might be a good thing for NUFC was that he would demand big money for signings. Whether his name would be a draw for modern players is questionable, given his supposed lack of tactical acumen and his demise as a managerial success.
The tantrums appear to have started, but I don’t Ashley is going to fall for them.
NUFC would be better served with a manager like a young Wenger if it is to model itself on Arsenal.
How about Michael Laudrup?
Sent in on: May 17th, 2008 at 12:02 pm
Well thought-out article, Bob. The name of the game is ‘communication’ at the end of the day. Keegan is working at the coal-face but he must sometimes be feeling isolated in a remote northern outpost. That is Mort’s job to ensure that all parties feel he is a ready conduit and that trust and frankness are built up.
I approve of the way Ashley appears to keep his neb out, but then, if new board appointees and Tyneside-based staff are being fired and hired from under Kev, there’s small wonder a degree of paranoia would be setting in. I think Keegan is a bit more savvy than the media and even you in this article credit him. His wider reputation may have dimmed with time but I find most of his comments calmer, wiser and more circumspect than they were in the 90s. It may have been a vague and somewhat emotional outburst, but it appears to have flushed everyone out into the open for a face to face, cards on the table meeting at absolutely the right time before a (hopefully)busy summer.
Sent in on: May 17th, 2008 at 12:01 pm
On the whole a pretty accurate article. All you’ve done though is ask the question we’ve all been wondering over the past fortnight. Time will tell i suppose but i don’t think there will be many fans out there who want KK to leave. He needs to be backed in the transfer market - and i think he will - and then see what next season brings. If we are comfortably in the top half and maybe beat one of the top 4 at sjp then we will all be happy. Then he will be able to attract whoever he wants.
Then the season after that we will of course expect a top 6 finish. That will be KK’s contract up and his top 4 comment would be correct. If he stayed on though we would then be looking at crashing the top 4 party. 1 step at a time though and I just hope KK stays to see it through and that the board back him. Somehow though, I’m not convinced that our messiah will still be here in 2 years time. I hope i’m wrong.
Sent in on: May 17th, 2008 at 11:34 am