Belgravia Group LogoThey say money can’t buy you love, but if just half the reports these past few weeks are to be believed regarding Toon takeover talks then it would appear that the Belgravia Group looking to acquire Newcastle United, hope to do just that as they look to capture the hearts and minds of the Magpie faithful - on and off the stands.

“United to get £25m transfer pot” and “money will be made available” screamed the headlines as this ongoing proposed takeover of our beloved club seemingly hots up and heads towards some kind of make or break conclusion.

Headlines that no doubt struck a chord with many fans brought up on the Hollywood trophy players this club of ours likes to splash out on and the extravagant forays into the transfer market we are famed for.

Well, I say put your money away Belgravia, we don’t need it! What we do need, however, is intelligent management of the more than adequate resources the club annually pilfers from our - the fans’ - deep, deep pockets.

The kind of funding that makes this club one of the wealthiest in world football, despite our fragile finances at this present time.

Resources and finances that the current mob have totally mismanaged since they were handed the club on a silver plate.

The last thing Newcastle needs is yet another chequebook management team whose idea of problem solving is to spend, spend and spend. We are already in a league of our own when it comes to doing that and need no assistance thank you!

Statistically only three clubs in the history of the Premiership have spent more than we have - Manchester United, the world’s biggest club, Liverpool, the nation’s most successful club, and Chelsea, the world’s richest club.

Indeed we are in this mess and open to such takeovers as a direct result of failing to get maximum value for money, whether it be from players, managers or directors’ salaries - the highest of all Premiership clubs.

So please, for the love of money, put yours away Belgravia. Instead, show United patrons your other hand. Your full plans for the club. Lets see those cards…

What I want to know is just how will Belgravia (and indeed any other would be suitors of United) manage and develop the following key areas of the club, on and off the park:

Commercial brand development outside of the City/UK
Wage structure/club expenditure
Club traditions and history
First-team management structure
Reserve and youth-teams management structure
Youth development
Transfer market policy
Scouting network structure (domestic and international)
Fitness, diet and medical operations
St. James’ Park/club land development and maintenance
Online/technology/media operations
Fan communication/liaison operations
Ticket policy and merchandise operations

All of the above are key areas of the club and each aspect badly needs looked at and overhauled if Newcastle United is to fulfil its true potential and start succeeding on and off the pitch.

What are your plans Belgravia for those key components of the club? Pumping money into the club is one thing, but Newcastle is cold hard evidence that money alone will not buy you success, otherwise we’d have ended our silverware drought long ago.

That is why Roman Abramovic enlisted the help of Peter Kenyon, Frank Arnesen and Jose Mourinho to name just three after buying Chelsea. Even one of the world’s richest men knows money alone cannot buy you success.

Arsenal spend over 25% less than we do every season yet have yielded 11 trophies to our big fat pathetic zero. How is that? Because Arsenal FC is well run at every level, in each key department. Managed by intelligent, skilful and experienced men all getting the very best out of the Gunners’ resources to maximum effect - success.

Yes we badly need some new investment in the playing side of the club and that will indeed cost money. But don’t be fooled by talk of big kitties and January window spending sprees, fellow Mags.

We need a hell of a lot more than just money, we need expertise and imagination from top to bottom. The whole culture of the club needs to change. There is a massive job to be done on and off the park.

As I write a fantastic song by The Who is playing in the background and one of the lines of lyrics from this all-time classic reads:

Meet the new boss
Same as the old boss

Further on in the song a passage reads:

I’ll tip my hat to the new constitution
Take a bow for the new revolution
Smile and grin at the change all around

Let us hope then it is the latter and not the former we get to sing about if Newcastle gets taken over. Lets not, as the title of the song goes, be fooled again…