NEWCASTLE UNITED are never far away from the headlines. Despite having won nothing of note in over 35 years, the club continues to hog the back pages, and often the front pages, of not only local but national newspapers. It may be difficult to pinpoint the reasons why the club is in constant focus, but it is even more difficult to decipher the effect that this media spotlight has on the players on the pitch, and on the reputation of the loyal fan base who follow those players home and away.

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