When it comes to success stories, Shola Ameobi hasn’t found one yet. The angular Nigerian-born striker has failed to have the major impact he was tipped to have when Bobby Robson pulled him out of the youth system all those years ago. Now 25, Ameobi should be reaching the peak of his career and playing his best football. But one problem stopping him from proving his worth to the Geordie faithful has been a recurring hip injury of which he has commendably played through at times when other players wouldn’t hesitate to give up - no matter what sort of injury crisis the club may be experiencing.

 

As Shola himself pointed out in a recent interview; ten years ago he was one of the fans paying to get in every week to cheer the team on - so he knows how they feel. At times he has been highly criticised for his performances and style of play, but noone can doubt the sheer effort and attitude of Shola Ameobi. In the face of recurring injuries and highly-critical fans, footballers who have been given the nickname “donkey” by their own people would be forgiven for giving up and moving away. But something made Ameobi turn out for us again and again - he had a belief in his own ability and he loves the club.

In February 2006, we all rejoiced as Graeme Souness’ tedious stint as Newcastle manager ended after a dull 3-0 defeat at the hands of Manchester City. But something else happened that week; Shola Ameobi started playing well. The former England U21 striker suddenly found he could enjoy his football, he discovered that he had something to offer and more importantly he discovered his scoring touch and his predatory instinct. You might laugh, but at the time some Geordies were looking forward to life after Shearer…all because Shola Ameobi was in town.

It is hard to believe that Ameobi has averaged just over a goal every two starts since Glenn Roeder took over as caretaker manager in 2006. But the evidence is there to prove it*…

Game 1: Glenn Roeder’s first game in charge. Shola provided a magical assist for Alan Shearer, who shot low into the Gallowgate net to become the club’s all time record goal scorer with 201 goals.

Game 2: Shola scored early in the game against Aston Villa at Villa Park. (1)

Game 4: He had a goal incorrectly disallowed for offside.

Game 6: Ameobi sealed a Newcastle victory by scoring in the 70th minute. (2)

Game 8: He scored a looping header against Liverpool at St James’ Park. (3)

Game 9: He was played on the left-wing by Glenn Roeder.

Game 12: Ameobi showed his striker’s instinct as he poked home a rebound after Nobby Solano’s drive. (4)

Game 13: He scored again, this time at Riverside where we won 2-1. (5)

Game 14: Shola came off injured after 18 minutes.

Game 15: In the absence of Shearer after his injury at Sunderland, Ameobi scored twice as we sunk West Brom. (6,7)

Game 18: In his first game of the new season, Shola scored twice away at Lillestrom. (8,9)

Game 19: He scored as we tried to come back from behind against PSV Eindhoven in a friendly. (10)

Game 20: Another goal came as we equalised against Villarreal. (11)

Game 22: Shola scored an the opening day of the new Premiership season at home to Wigan. (12)

Game 23: Ameobi was only playing after passing a late fitness test, he was clearly unfit and missed the next match.

Game 26: He scored as we drew at home with Everton. (13)

Game 27: Despite being clearly unfit, Shola played alone upfront against Manchester United at Old Trafford.

Game 28: He converted a penalty as we slipped to a 2-1 loss at home to Bolton. (14)

Game 29: Shola came on as a 75th minute substitute.

Game 30: Still clearly unfit, he came on as a substitute after 30 minutes replacing the injured Sibierski.

Game 31: During Sam Allardyce’s first match in charge at Newcastle, he scored twice after coming on as a second half substitute. (15,16)

(* Shola has made 31 appearances since February 4th 2006 - the date of Roeder’s first match. I have only mentioned the games that were worthy of comment - in the game numbers not mentioned, Shola was playing upfront and didn’t score. I have not counted the couple of appearances towards the end of last season as Shola had barely recovered from injury and everyone just wanted the season to end)

That is total of 16 goals in 28 starts and three substitute appearances. During that entire period he was struggling with a hip problem, so what can we expect from him now?

Granted, we’ve given this lad a lot of chances, but I think it is time for one more. With Michael Owen, Obafemi Martins and Mark Viduka to compete with for a berth upfront this season, the quality of competition can only serve to improve our number 23 and I think he might just prove a lot of people wrong.

Do you think Shola Ameobi has it in him to make a top-flight success of himself? How much longer are you prepared to wait for him to prove himself? Have your say.