Where it all went wrong for Big Sam.
By Kitman On Tue 26 Feb 2008 |
Another manager comes and goes at the toon, achieves bugger all and leaves with his trousers stuffed with so much cash he has to be carried off in a removal van. Different face, same story but I’m trying not to feel too sorry for Allardyce; the millions will dull the pain of his dismissal, as will the luxury holiday in the Caribbean shortly before his next lucrative job offer. Not that I’m bitter, I just wish I could get that kind of contract for my own job.
Unlike his predecessors Roeder and Souness, I didn’t greet his appointment with dismay (or in Souness’s case, dismay, disgust, disbelief and nausea, the whole shebang). At the same time, I didn’t particularly like Allardyce’s style of football at Bolton and, to be frank, I thought he was a whingeing egotistical git. However he had the reputation of a meticulous planner and organiser, someone who could rebuild the foundations of the club which was badly needed, and eradicate the injury curse which had bedevilled us for seasons. I reckon many people felt the same way; given the state of the club, Allardyce wasn’t so bad (Bolton after all had just qualified for Europe) - maybe even the best we could get given the state of the club - and should be given a chance.
So, as the bellboy famously said to George Best (as he laid spreadeagled on a bed covered in cash next to Miss World), where did it all go wrong? It was all so different when Big Sam breezed into town, confidently predicting that he would get the club back on its feet with his methodical approach, vast backroom staff and use of sports science. Eight months later, his fat arse hits the toon scrapheap with a resounding clang and we are left scratching our heads wondering what the hell went wrong. Here’s my take:
1. The demise of the Axis of Evil (aka the Halls/Shepherds)
No doubt to Allardyce’s dismay, the club changed hands barely before he’d had time to unpack his medicine balls and chewing gum. In retrospect, one of the key reasons he was appointed by Freddy Shepherd was probably his ability to wheel and deal in the transfer market; the club was after all heavily in debt and transfer funds would be limited pending an upswing in the club’s fortunes. Mike Ashley on the other hand had plenty of cash for the right man to spend on his new plaything; unfortunately Allardyce was not Ashley’s man. As a result, whilst Ashley wiped out the clubs debts, the club stalled on signings in the summer - which Allardyce complained about at the time, claiming that the change of ownership had lost him many of his key targets - and only a modest amount of signings were made which were largely funded through player sales (the net spend was only 7m or so).
The clear message was therefore “prove to us that you’re the right man to spend the big bucksâ€. Sadly Allardyce was unable to do this in many ways. Whether the impetus for his dismissal was a row with Ashley over cash for transfers, the style of football or the lack of results, Allardyce was never likely to get the same patience from Ashley that he would have had from Freddy Shepherd.
2. The dodgy transfers
Allardyce deserves credit for clearing out much of the dead wood of previous administrations with the likes of Moore, Bramble and Luque hoyed out amidst much rejoicing by the faithful. For cancelling Babayaro’s contract alone, I will shake his hand if I ever meet him (provided he hasn’t read this), and my only regret in this respect is that he didn’t get round to our other perma-crock Stephen Carr at the same time. However the squad was already thin in numbers and with transfer funds evidently limited, he needed to bring in quality at a cheap price, something he was renowned for at Bolton.
A plethora of new signings were duly made before deadline day with the likes of Beye, Cacapa, Rozenhal, Smith, Faye, Enrique, Geremi and Viduka coming on board. On paper, these players seemed just what was needed towards adding strength and depth to the squad. However, how many of these players has really done the business for us over the 24 matches he was in charge? Possibly only Beye and Faye emerge with any real credit; for the rest, they have either needed to settle in (Cacapa, Rozenhal), lose weight and find some bloody motivation (Enrique, Viduka) or play in their proper position (Smith). I’m sure he will feel that many of his signings let him down.
And then there’s Joey Barton. Allardyce will have staked a huge amount of personal credibility on Barton’s signing, citing his successful record with bad boys like ‘Le Sulk’ Anelka and El Hadji ‘I spit in your face pigdog’ Diouf. Barton repaid Allardyce’s faith in him with indifferent displays on the pitch – at a time when we desperately needed him to fire – and by getting banged up over the festive season on charges of assault and battery (Happy New Year Sam, love Joey). It’s difficult to imagine that Ashley or Mort were impressed with his advocacy of Barton given what happened and what it said about Allardyce’s judgement. That’s like the chief engineer on the Titanic attacking a passenger with a monkey wrench and getting locked up in the brig with the iceberg looming. Nice one, Joey!
Given all of the above, with the new transfer window in full swing, it seems that Mike Ashley was not prepared to bankroll another round of Allardyce’s signings. It’s not difficult to see why when these are likely to be expensive signings rather than free dips into the bin ends of smaller European clubs.
3. The results
A win ratio of 33% was never going to good enough to keep him in a job (Roeder got 40% for God’s sake!) but more tellingly it was the nature of our defeats that counted against Allardyce most. Allardyce’s football philosophy seems to be that you ‘win ugly’ with percentage football – long balls pumped into the ‘right areas’ to win throw ins, corners and free kicks, scoring scruffy goals from set pieces – unfortunately more often than not, he only managed to lose ugly. Worse still there were some embarrassing results – losing to Derby and Wigan for instance, or the total shoeing off Liverpool – where we bent over and bared our cheeks before a ball was kicked.
While initially results were good (notwithstanding an embarrassing reverse at Derby), as time went on, the results got steadily worse. All the time, Allardyce refused to budge from his mantra of percentage football, stopping the opposition playing (regardless of whether they were any good), picking his favourites regardless of form or position, or making any concessions to entertainment. Perhaps more telling was the lack of ambition showed against the basement opposition, with a lucky draw at Sunderland incensing many fans in particular due to his tactics and team selection. This, I believe, proved to be dangerous when the owner stands with the fans to watch the match.
All of this would not have been an issue if Allardyce had got the results he needed, but the repeated spectre of a team in disarray, pumping the long ball forward and mustering precious little goal threat over the 90 minutes was always likely to be fatal against a backdrop of losses and lucky draws and a downward trajectory in the league table. Little wonder then that he was vulnerable when the paying customers booed the team off the pitch at home and away, and even memorably booed Allardyce when he caught the ball. Personally, I do not believe that Ashley was unduly swayed by the fans’ poor opinion of Allardyce, but fan hostility added to unacceptable results and boring football usually adds up to a P45 in the world of football.
For me, the most disappointing aspect was that there was little sign that the team was actually improving, notwithstanding that we seemed to be making clear progress in reducing the injury list and having a fuller squad to pick from than Roeder or Souness. The Holy Gospel according to the Press, Premier League managers and TV pundits (many of whom are Allardyce’s mates) is that he should have been allowed much more time to get things right. However, if the team is going backwards, the punters are walking out 20 minutes into the second half and the football’s dreadful after 8 months of intensive coaching, you might be tempted to conclude your manager doesn’t have a clue how to sort things out.
4. Player power
Strong rumours have persisted throughout the season that Allardyce had lost the dressing room. These rumours cited differences over tactics, team selection and favouritism, with senior players in open revolt over Allardyce’s emphasis on stopping the opposition from playing and percentage football. At one point, it was felt necessary for certain senior players to issue a press release denying the truth of these rumours. Then there was the issue of the players travelling rather than being at home over the Christmas period, where Allardyce it seems was forced to back down in the face of player pressure (thus ironically allowing Barton to go out on the lash).
It was however notable that Allardyce became more and more openly critical of his own players as time wore on. Surprisingly he admitted that many of his new defensive signings were not his first choice, as if he expected the men in question to be flattered by this admission. Then he began to pick on individual performances and name players he was disappointed with – when have you ever heard Ferguson or Wenger criticise their own players in public? Finally towards the end of his reign, he openly said he was not happy to place his trust in the players he had to safeguard his position. Hardly a vote of confidence in his own team then.
Of course, the players continued to make positive noises about ‘being right behind Big Sam’, but often the lacklustre performances on the pitch suggested otherwise. My impression was that all was not well between manager and playing staff and in these days of player power, a manager who loses the dressing room tends not to be employed for long. Perhaps we’ll have to wait for Michael Owen’s autobiography to learn whether there was any substance in the rumours.
5. The Panorama effect
Freddy Shepherd was hastily booted out of St James’ Park and his corporate box was cancelled. The gossip at the time – which has not been substantiated in any way – was that this was connected with allegations of impropriety over the transfer of Boumsong and the police raid on the club in connection with these. At the same time, Allardyce was Shepherd’s pick and had allegations levied against him in a BBC Panorama expose of football’s murky world of transfer dealings involving his son at Bolton. To date, those allegations have not been rebutted as far as I’m aware and Allardyce has maintained a determined boycott of the BBC in response.
Whilst Allardyce denied any wrongdoing and to date has not been charged with any offence, it may be that a scrupulously proper City lawyer like Chris Mort would be troubled by the association with Allardyce. To my mind, this would not be a decisive factor in any move to dismiss Allardyce, but would be another reason for his card to be marked. You may find it ironic that we then chased Redknapp, but then he was never really fingered by the programme and he certainly was never Shepherd’s man.
6. Clash of the Titans
Finally, the impact of egos in all of this cannot be underestimated. Ashley and Mort are very successful businessmen who are not used to people saying no. Indeed, Ashley is noted for ‘parking his tanks on the lawn’ in business situations to get his own way, and the manner in which he comprehensively outmanoeuvred Freddy Shepherd in buying the club illustrates the decisive and impulsive way in which he does business. Allardyce by the same token has complete conviction in his footballing methods, and a precondition of accepting the manager’s job was that he would be allowed to run things as wanted.
Whilst he has been allowed to make the changes to the coaching, scouting, training and medical set ups at the club that he demanded, it does not seem too far fetched to imagine that there was a ‘come to Jesus’ meeting with Mort and Ashley at which certain demands for improvement in performance and results were made, which Allardyce refused to accept or acknowledge. Indeed, it is probable that Allardyce continued to maintain that all was rosy in the garden when the evidence was obvious that the whole garden was riddled with blackspot and greenfly and needed to be burnt to the ground. Allardyce probably felt secure enough for the remainder of the season to put forward a ‘back me or sack me’ line, believing that he would turn it around eventually. In Wild West terms, at that point Ashley kicked over the table, drew his gun and filled Allardyce with lead, with Mort left as the undertaker.
In retrospect, I reckon Allardyce was a man who simply could not hack it in the white hot cauldron of pressure that is Newcastle. Certainly there seemed to be a palpable sense of relief about him once it was over, despite his claim of crushing disappointment at leaving. I’ve even heard it suggested that he hastened his own departure on purpose, the idea being that he was only too glad to get away with a bumper pay-off, a large dollop of sympathy from the press and his reputation intact. Personally I don’t buy that; Allardyce has always struck me as a man of convinced of his own ability, unshakeable in his belief in himself and his methods, the man who should be managing England. Whilst he will be relieved to be out of the firing line, and the money will no doubt soothe the pain somewhat, I don’t think he will be happy about failing - although I doubt he will blame himself, as usual.
In the meantime the club’s been royally savaged on all sides for its apparent presumption in sacking Allardyce after 24 matches, when apparently with more time and backing he would have been just as good as Ferguson or Wenger. Or even David Moyes perhaps! Now, you can criticise the timing of the decision and the fact that no-one was lined up to replace him, or even the lack of ambition in pursuing Harry bloody Redknapp, but in my opinion all the time in the world would not have made Allardyce a top class manager or Newcastle a top side in his hands. We would have had a nice empty stadium though. Say what you like about Allardyce, his sides are by and large terrible to watch, and Mike Ashley is a man who likes to win and have fun doing it. Exit Not-So-Big-Sam-After-All, tail between legs.
Overall, I believe that Allardyce was sacked because he was not Ashley’s man and the results were not good enough. The fact that his teams played awful football and he was unloved by the fans and players did not help, and I am sure that his unwillingness to compromise hastened his departure. Worst of all, it seems obvious now that he was dismissed on impulse without a better alternative being signed, sealed and delivered to take over. As we look back on this whole sorry episode therefore, it will seem to the seasoned observer that not much has changed since the haphazard hire ‘em and fire ‘em days of the Halls and Shepherds, and we have not learned from our past mistakes whilst the rest of the footballing world hoots with delight. God help us all.

Ok, the accounts show he put £75M of his own cash in to keep us afloat…..
Sent in on: March 6th, 2008 at 12:41 pm
“Magpie Neil” - You make a very interesting post, and I have been considering if Keegan was a “smoke screen” to distract us from the lack of activity in the January transfer window for some time.
Are we unlucky enough to have had Shepherd replaced with someone who turns out to be actually worse than him? We are Newcastle. So yes.
Sent in on: February 27th, 2008 at 10:17 pm
Magpie Neil that is an interesting perspective, but KK has already made public comments about “money being available” etc…
Sent in on: February 27th, 2008 at 10:25 am
Can anyone tell me where Mark Viduka has disappeared to? He’s one man who can pull something out of the bag and save us like the last Derby game, is this going to be one of KK’s mistakes as we sink do you think?
Sent in on: February 27th, 2008 at 6:43 am
Great article.
I think that Ashley got rid of Allardyce half way through the transfer window so that he didnt have to spend anymore cash this season. We only spent 7 million net in the summer, and most of Sam’s buys were made after the sales of other senior players.
By getting rid of Allardyce when he did he effectively wasted the chance of the club signing anyone in January knowing full well that the new manager wouldnt have enough time to conduct any decent business.
You have to remember that this period was only a short while after Ashley’s Sports Direct empire took a big hit with England not qualifying for the Euro’s. You dont become a billionaire business man buy throwing money around, this was a calculated move by a very clever team of people.
Keegans appointment was made to appease the frustrated fans, Ashley knew all to well that pulling on the publics heart strings by appointing Keegan (the ‘messiah’)would allow him extra time to balance the books.
Lets face it we will be penny pinching from here on in. Why do you think we are spending so much on youth scouting and training? Because they are trying to emulate Arsenal’s business plan. So dont expect a summer of massive Keegan signings. He wont get the blank chequebook the fans are hoping for thats for sure.
Lets hope I am wrong.
Howay the lads!
Sent in on: February 26th, 2008 at 10:43 pm
Very well researched and presented article.
Simply the truth of the matter is that we have never got over the first Keegan spell and we are at least 5 years and many bad signings behind the rest of the ‘big clubs’ in the Premiership. We need to grow up a bit and realise that it will take KK at least 3 years and a shedload of money to sort this mess out and make us challengers again. Wether he will get the time is another story. Still, he is a legend unlike Allardyce!
Sent in on: February 26th, 2008 at 9:42 pm
I Could write 20 novels on Sam Allardyce, but im just greatful he’s gone.
we need to overcome 2nd Half syndrome we now have and players need to start earning their place.
Owen your reputation is excellent but you have to justify not only earning £100,000+ a week but also being captain, and start leading the team.
Sent in on: February 26th, 2008 at 6:36 pm
Soon, we will be discussing where it all went wrong for Keegan.
Sent in on: February 26th, 2008 at 6:23 pm
The point about not having Ashley’s full backing from the start is very valid. Apart from the fact that Allardyce had less to spend than our main rivals (Man City, Spurs etc), it’s difficult to function at your best if your boss doesn’t have full confidence in you. Anyone who’s been in that situation would know how it can affect your morale and the quality of your decision-making. You’re inclined to be more scared of doing something wrong, than keen to do something right.
Sent in on: February 26th, 2008 at 1:44 pm
A comprehensive and fair handed summary in my opinion. Like you, though, I can’t wait for Mikey Owen’s memoirs!!
Sent in on: February 26th, 2008 at 12:49 pm
or perhaps geordiesteve could just check out the home page for Kitmans earlier article in January.. Doh..
Sent in on: February 26th, 2008 at 12:27 pm
Very good analysis. It was becoming only a matter of time as to when he would go. He was too committed to what had worked for him before at a small club. The Bolton style (which we were constantly being told about) was never going to take a team into the top 4 (or 5). Didn’t he notice that Man U and Arsenal don’t play like that?
For Ashley there must have been a straw or two that broke the camel’s back. A request to buy Kevin Nolan, perhaps? The TV comments after the Stoke away game where Sam thought we had played well? Who knows?
It doesn’t seem much better yet but surely KK will find out some of these players. In any other job Barton would be sacked. What a strong message to footballers generally that would be. Smith wouldn’t get a look in at any aspiring premier club.
Shame Sam went before the recent run of fixtures, particularly against the top two. If the decision had been put-off he would certainly have gone by now. KK must have known the timing was bad, but it will only take a couple of results to get some momentum going with the players and the crowd.
Hope so anyway.
Sent in on: February 26th, 2008 at 12:08 pm
Excellent analysis.. will there be a follow up article on KK?.. perhaps too premature & such an article should wait until the end of the season.. but would be intrigued to hear kitmans analysis of the new regime, recent board additions & whether KK can find 11 players who can pull off the probable 12 points required to avoid the unthinkable..
I’d also value an opinion on KK’s motivation for taking the post..(I’m as pro KK as the next mag but i think for peace of mind I need this looking at.. particularly the truth behind KK’s business affairs at circus circus & a review of his strengths and weaknessess (man managment & motivation vs coaching tactics and knowledge of the modern premiership game)
Sent in on: February 26th, 2008 at 12:08 pm
I can’t find it in my heart to use the words “to be fair to Allerdyce…”, as he did nothing to merit my sympathy or understanding.
True, there is no good time or bad time to fire a manager, but the sensible time, one would think, is at the end of the season, so the next manager has a chance to build. My concern is that, if he had been allowed to finish the season, the small amount of added stability wouldn’t have saved us. I could easily envisage the disturbing prospect of “Newcastle United: Championship Heroes 2009″ pasted across the back page of the Sun after the next manager had cleaned up the mess left behind by Big Sam.
Allerdyce had time to build, time to improve, time to take the blame and be a man, but he didn’t. Newcastle United is not a club where you can start to point fingers at everybody else and expect to be absolved of any responsibility for poor selection, bizarre and unworkable formations and downright failure. It is a club where, as a manager, you know everybody expects something of you.
Knowing Bolton’s ugly manner of football, I was never optimistic about silverware or European football under Big Sam, but I was in no way prepared for what was to follow a relatively promising start to the season.
I remain quietly sceptical about the appointment of Kevin Keegan and will never be convinced that he can bring success to the club until I see the trophy cabinet at St James’ Parked adorned with at least one piece of senior silverware. He is not the tactician Allerdyce was supposed to be, but he is loved in the city, and respected in the game, because he wants to play it properly. He is also a man who will admit when he is wrong, and apologise to the fans.
Whilst I am sceptical, I would take those qualities over those of our former manager.
Sent in on: February 26th, 2008 at 11:47 am
Excellent article.
The point about Allardyce being dismissed with no immediate replacement lined up is a very good one…
Sent in on: February 26th, 2008 at 10:54 am