The People’s Game.
By alex On Fri 1 Jun 2007 |
You have probably heard it all before. Sometime in the Nineties the people’s game was hijacked by the middle classes who then proceeded to price poor fans out of the market, sucked the atmosphere out of the stadiums and transformed football into the Sky-funded leviathan it is today.
The Sky revolution had a massive impact on the game but the catalyst for it can be traced back to two pivotal events which took place almost two decades ago. Firstly, go back to April 1989 and the Hillsborough Disaster which in turn led to the Taylor Report. The recommendations from this have meant that many new grounds have been built or old ones have been altered beyond all recognition. Just over a year after the tragedy and it was the turn of Italia ‘90. England’s unexpectedly good performance there helped give a much broader fan base to a game that had been struggling to come to terms with itself since the exclusion of our clubs post-Heysel in 1985. The sublime skills of Gazza and the all-round performance of the team meant that, for once, English football was making headlines for all the right reasons.
Six years later and Euro ‘96 provided the bookend to a period in which the game had belatedly caught up with the back end of the Twentieth Century and had almost reached its zenith in terms of mass appeal. During this time the Premier League was born, football was re-invented and repackaged via the aforementioned Sky and the success of books like Nick Hornby’s Fever Pitch hinted at the gentrification of a pastime which had been embraced largely by the working classes since the moment it broke free from its English public school origins in the nineteenth century. So, was football stolen from its rightful custodians? And has the game been drastically altered for the worse as a result of that theft? I’m not so sure. Think back to the various stages of the expansion of the Champions League and all the fears that were mooted along the way. Domestic football was set to suffer, with the League and FA Cups being the major victims. But those fears have turned out to be largely unfounded with the major clubs not only taking the FA Cup as seriously as ever but also attaching a new found importance to the League Cup. The Carling Cup finals of recent years bare witness to this.
I agree with those that point to some of the ills that are prevalent in the modern game. In a lot of grounds, not least St. James’ Park, young fans have difficulty in affording tickets for games. Something needs to be done about this by the clubs, if only for selfish reasons, to ensure that the next generation of supporter will come through the turnstiles. The rise of the corporate ‘fan’, often perceived as being more concerned with the free buffet on offer than the game they are attending, is also something that many find hard to accept. Moreover, there are too many live games on television and there is a justifiable feeling that this will lead to a backlash (if it hasn’t done so already). And of course that is to mention nothing of average Premiership squad players earning more in a fortnight than most fans earn in a year. This last point hints at possibly the greatest crisis currently facing fooball, with nowhere near enough of the money being poured into the game finding its way down to football at grassroots level.
These downsides are mainly borne out of the need to by each club to generate as much revenue as possible though, with being successful on the pitch never having been so directly linked to this. And football in this country had to change. Ignoring the problems caused by the archaic stadiums and the draconian treatment of the ‘English disease’ had come home to roost with tragic consequences. And would anyone really want it to go back to the way it was? Yes, many of us do miss the atmosphere which is now often lacking, but look at the situation in Italy, where grounds that were brand new or revamped for Italia ‘90 have now been allowed to fall into disrepair. Couple this with the policing of matches there, which is nothing short of a disgrace, and you have a recipe for disaster as this season has demonstrated.
So, for all the rights and wrongs of the current era, football is still the one sport that captures the imagination more than any other. It may no longer be the preserve of the young working class male but, in some ways at least, that is a good thing. Cast your mind back to the Eighties and the case of Bobby Moore, arguably England’s greatest ever player. His stock had fallen so far that he was reduced to writing columns for the recently launched, and universally derided, Daily Sport. Compare that now with the way in which he is (albeit posthumously) celebrated by his statue taking pride of place at the new Wembley and how, in recent years, he has once again had bestowed upon him the iconic status that a national hero of his ilk deserves. This suggests to me a change in the position of football in the collective national consciousness in the last twenty years or so. We are all allowed to feel we can be fans now and that can only be a good thing for the long term future of the sport in this country.

Alex doesn’t even go to the games!
Sent in on: June 14th, 2007 at 11:49 am
Eddie:
“Nowadays, every bit of parity is gone, even in England. A former great team like Everton, or Man City have hardly any player that would find a place in Manchester Uniteds 2nd eleven. The rich get richer and the gap between the top four and everybody else broadens.
That I think is the real loss of the “old timesâ€.”
This has become of the great sadnesses of the game.
*We are working on an article on this very subject.
Sent in on: June 3rd, 2007 at 11:08 am
I recently went to a “soccer-ball” game in somewhere called “Tyne - Side”
In the North don’t you know.
I was surprised at the type of people who were allowed in the stadium - I am sure that some of them may not have even went to Eton - well that is just asking for trouble, isn’t it?
This would certainly never happen at the private enclose at Lords.
I am sure that some of these people may have more than a sherry before turning up and smelled of strong drink.
If soccer-ball kept these rough,sweary, drinking types away from the game(I think they are called “Georgies” or something) we would all be much happier.
Sent in on: June 3rd, 2007 at 10:44 am
There are values that are lost like the huge singing, swaying standing ends you had at your grounds.
But they were frightfully unsafe.
Not only Hillsborough, but there were also Bradford, Ibrox (x2), Burnden Park etc plus a number of close calls, that showed that something needed to be done - and the money to do it had to come from somewhere.
Enter Sky and the corporate suits.
I think you are right in what you’re saying - somethings are lost but the total end product is still better now.
What I miss the most, though is the reason I started to follow your game (yeah, I’m Swedish) in the late sixties.
That anyone could win it.
Burnley, Ipswich, Derby all won it after 1960.
As late as say 1993 there were like 10 clubs that had a realistic chance of winning the English league.
Even Norwich had a bid in the early nineties.
There were star players in many clubs, example: Bowles (QPR), Currie (Sheff U), Channon (Southampton), too many to mention, and they could afford to have them.
The last great player to play for a smaller club for more than a couple of seasons would have to be LeTissier.
Nowadays, every bit of parity is gone, even in England. A former great team like Everton, or Man City have hardly any player that would find a place in Manchester Uniteds 2nd eleven. The rich get richer and the gap between the top four and everybody else broadens.
That I think is the real loss of the “old times”.
Sent in on: June 2nd, 2007 at 11:07 pm
Very valid points here. Of course, this commercialized capitalist feast has also benefited the working class in my oppinion. There’s no way I or my family could be considered anything more (We’re in America, so the “classes” are a bit different here) than working class (especially if we tried to live in the UK on our very American suited wages.) But the televisation of matches has helped me so much. I get to watch games over here in America. Games that twenty years ago, I would have no hope of seeing. Thanks to the Youtube generation, I can watch slow motion clips of Ronaldinho working his magic, then teach myself to do as he does. Buying the kit and wearing it to play in speed up my game. It makes me feel like I’m really playing for my beloved Newcastle. It helps my dreams become reality, if only for ninety minutes. When I kiss the badge, I can almost hear fifty thousand geordies going mad in the stands.
Shunsuke Nakamura agrees with me. Remember a while back when he scored that awesome chipped goal? When called a genious by his manager, he simply said he’d seen Ronaldinho do it on Youtube and wanted to try it. I’ve elastico’d my way ‘twixt the feet of many a defender, and it’s all really thanks to being able to see that kind of skill on display whenever I want. Watching slowed down videos of David Beckham take free kicks, seeing how his feet move into the ball, and closely scrutinizing the follow through helped me improve my own technique. Hell, seeing Alan Shearer score every damn game inspired me to do his one armed celebration! Watching Michael Owen’s blazing pace inspired me to improve my sprinting, and now I’m the fastest person I know.
Undoubtedly there are drawbacks to the money lust inherent in professional sport nowadays, there’s certainly nothing that compares to the atmosphere inside a stadium (Unfortunately, I’ve only been able to see Newcastle play once, and it was at Elland Road in 1999, Nobby Solano won it for us. So I’ve got no idea how much better it must be inside St. James’ Park. I hope to go someday though.) but twenty years ago, I would never have seen Ronaldinho, I wouldn’t have been able to slow down amazing skill moves I saw on TV and replicate them, and I certainly wouldn’t be seeing the games here in America (Motto: If you can’t break for commercial every four seconds, it’s not really a sport). So as much as it feels soul-less and perhaps a little empty on the corporate end of things, I’m still as passionate and devoted as ever. I bleed black and white.
Howay the lads!
Sent in on: June 2nd, 2007 at 6:23 am
In many ways football is a mirror image of the Labour Party. Both represented working class aspirations, both ended up kicking the working class in the goolies. Supporting your team and supporting your roots were as one. Days long gone, sadly. Support your chosen capitalist, large corporation, hedge fund and call it a football club or New Labour is the reality of today. Buy the shirt, kiss the logo and pretend…
Ian
Sent in on: June 1st, 2007 at 8:30 pm
Yes I wish these working class oiks would realise that the sport they sustained for over a 100 years now belongs to the middle classes and just go away.
Sent in on: June 1st, 2007 at 7:50 pm
Interesting article - it is difficult to write an opinion that includes the idea of money being both the saviour and downfall of football… but here you are. Well done.
Sent in on: June 1st, 2007 at 5:06 pm